Frito-lay has rolled out a new marketing campaign for Cheetos. Consumers are encouraged to "stick it to the man", generally by making a mess with the greasy orange sticks.
Probably the stupidest, most dangerous marketing campaign since "drink unleaded", these commercials and the accompanying website made me laugh, get angry, then laugh again.
The rules of the project contradict the examples we've seen in the commercials (Vandalism), but all latently encourage misuse of the product. The site sadly tries to combine "Project Mayhem" (Fight Club) with "The Dharma Initiative" (Lost). Kudos to youtube for taking down fire in the hole, and then encouraging this drivel. Brilliant!
I am also upset with the decision to make Chester Cheetah CGI and give him a British accent.
I made a video about it:
http://www.youtube.com/watch?v=veAvkC-P1yk
1 comments:
The truth about Cheetos? They're made out of humans!
The more people buy, the more they die of heart disease and obesity.
These pre-cheesed bodies are collected by agents of the True Underground, then re-constituted to make more product.
a devilishly clever plot covered up by an imbecilic pandering marketing campaign to distract the masses from the true goal of the Orange.
BWAAHAHAHAAA
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