The name.
Sure, plenty of people talk about the pros and cons of each format- storage, reliability, etc. It's all moot. Blue ray has got the better branding. It's quite simple:
Saying "HD-DVD" kind of sounds like saying "DVD plus." Who wants to pay hundreds of dollars for that marginal improvement? Not me. Enter mysterious super-cool sounding Blue-Ray. You'd think this amazing brand new thing was played by a laser or something. Multiply that by the thousands of poorly-informed early-adopters with disposable cash (who decide the outcome of format wars), and you have a contest over before it even began.
Also, there is the inevitable abbreviation. Admit it, there was a day when you wasted that syllable saying "compact disc" instead of "CD." The abbreviation for HD-DVD would be "HD", but that's too confusing. If I say "I have that movie on HD," am I saying that I have it on this particular kind of spinning disc, on my computer at high resolution, or perhaps Tivo'd ? Who knows.
All that said, Blue-ray really is the better format; capacity is king. I on the other hand, am trying to boycott spinning discs altogether. The only reason we're still storing data this way is for copyright protection, if you think about it.
Cheetos Orange Underground RAOC Marketing Campaign
Frito-lay has rolled out a new marketing campaign for Cheetos. Consumers are encouraged to "stick it to the man", generally by making a mess with the greasy orange sticks.
Probably the stupidest, most dangerous marketing campaign since "drink unleaded", these commercials and the accompanying website made me laugh, get angry, then laugh again.
The rules of the project contradict the examples we've seen in the commercials (Vandalism), but all latently encourage misuse of the product. The site sadly tries to combine "Project Mayhem" (Fight Club) with "The Dharma Initiative" (Lost). Kudos to youtube for taking down fire in the hole, and then encouraging this drivel. Brilliant!
I am also upset with the decision to make Chester Cheetah CGI and give him a British accent.
I made a video about it:
http://www.youtube.com/watch?v=veAvkC-P1yk
Probably the stupidest, most dangerous marketing campaign since "drink unleaded", these commercials and the accompanying website made me laugh, get angry, then laugh again.
The rules of the project contradict the examples we've seen in the commercials (Vandalism), but all latently encourage misuse of the product. The site sadly tries to combine "Project Mayhem" (Fight Club) with "The Dharma Initiative" (Lost). Kudos to youtube for taking down fire in the hole, and then encouraging this drivel. Brilliant!
I am also upset with the decision to make Chester Cheetah CGI and give him a British accent.
I made a video about it:
http://www.youtube.com/watch?v=veAvkC-P1yk
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